"Goop was valued at a quarter of a billion dollars in 2018...She was quoted in The New York Times as saying that controversies just led to more people visiting her website
https://www.newscientist.com/article/2230459-the-goop-lab-on-netflix-shows-how-easy-it-is-to-fall-for-bad-science/
Indeed facts are not enough anymore to fight in the fake cience war !
https://pacheco-torgal.blogspot.com/2019/11/fighting-to-save-science-from-itself.html
https://pacheco-torgal.blogspot.com/2020/01/science-needs-to-find-new-voicenot.html