Still following the posts above check
below some interesting words published in a recent Science article: "The
world has changed," Burioni says, acknowledging both the good
and "catastrophic" effects of social media. "Science
needs to find a new voice—not the language of scientific
congresses,
but a language that's understandable, passionate, and
convincing." https://www.sciencemag.org/news/2020/01/italian-scientist-has-become-celebrity-fighting-vaccine-skeptics